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Message from Neil: Singin’ for Coke?

planet Earth messageNeil Young posted this message at http://www.neilyoung.com/

As big business suffers from Climate Change, carbon abuse will come to be seen as un-American. Capitalism will turn on Climate Change as an enemy of the American way of life. A carbon tax is inevitable.

Neil Young California March 2014

The following excerpt is from the New York Times:

WASHINGTON — Coca-Cola has always been more focused on its economic bottom line than on global warming, but when the company lost a lucrative operating license in India because of a serious water shortage there in 2004, things began to change.

Today, after a decade of increasing damage to Coke’s balance sheet as global droughts dried up the water needed to produce its soda, the company has embraced the idea of climate change as an economically disruptive force.

“Increased droughts, more unpredictable variability, 100-year floods every two years,” said Jeffrey Seabright, Coke’s vice president for environment and water resources, listing the problems that he said were also disrupting the company’s supply of sugar cane and sugar beets, as well as citrus for its fruit juices. “When we look at our most essential ingredients, we see those events as threats.”

Coke reflects a growing view among American business leaders and mainstream economists who see global warming as a force that contributes to lower gross domestic products, higher food and commodity costs, broken supply chains and increased financial risk.

 

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