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Neil Young moving forward with plans for “high-res” music service

Neil Young moving forward with plans for “high-res” music service
December 21, 2012 – 16:04 AMT

PanARMENIAN.Net – Neil Young is moving forward with his plans for a “high-resolution” musicĀ  service, filing two new trademarks for marketing slogans. In addition to his previous trademark applications, Young has now asked for the rights to two more phrases, 21st Century Digital and Pono Promise, both linked to the singer’s forthcoming Pono audio system, The Guardian reported.

According to the United States patent and trademark office (via Rolling Stone), Young has taken out eight different trademarks for Pono: Pono Promise, 21st Century Listening, Earth Storage, Thanks for Listening, Storage Shed, 21st Century Record Player, Ivanhoe and SQS. SQS stands for Studio Quality Sound, while Ivanhoe is the name of the singer’s holding company.

The two latest filings are already displayed as slogans on Young’s Pono website. The site explains that “pono” is “the Hawaiian word for righteous” and that the technology “lets you ‘feel the soul of the music'”. Young’s trademark applications specify that the terms can be used on audio paraphernalia, for everything from microphones to CDs to MP3 players.

Despite bold talk about Pono’s audio fidelity, details of Young’s project remain closely guarded. Though Young had been in discussions with Steve Jobs before the Apple CEO’s death, the singer has said he now plans to “force iTunes to be better”.
Whatever it turns out to be, Young hopes to launch Pono next summer, according to a recent tweet.

http://www.panarmenian.net/eng/news/138741/

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Neil: These days it\'s all about closure of this and that for me. I have too many things to finish. How can I move on until I clean that slate? My film Human Highway [made in 1982] is one of those things. It should be available to the public. Dean Stockwell and Russell Tamblyn, my old friends from Topanga Canyon, and Dennis Hopper, a good old friend, were in this movie with me, and we wrote the dialogue as we went along. It is the dorkiest damn movie ever, and it walks a very fine line right on the edge of being too dorky. Some may say it falls over that line. The film was never put to rest to my satisfaction. When I finish something, I want it to be right, or as right as it can be.
by --Neil Young, 2012 interview with Costco

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