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PONO to Launch Early 2014


finally there is a fickle date for the PONO release.  It is still subject to reality. And also what one understands what PONO would really give to the ears for, e.g. the “girls with the white earphones.”

Technical discussion here on BNB:

No one still answers the question why these high sampling rates, that the end-user cannot hear, is good for the end-user. For mastering ok.  For the girls and boys in white earphones it is still difficult why they should change their habit for songs which take 6 more times to download and to store and have no other quality than they have been remastered. Which is independent of the end sampling rate.

Why isn’t it explained to people that Neil Young is beyond physical limits when it goes about marketing, although he should know better as a musician.

It’s about mastering, not just high sampling rates. Yep, you get the studio sound, the re-mastered one. And that is new. And good. No need for Pono-stuff, though  🙂



Published: 2013/09/05

Neil Young’s PONO Digital Music Service to Launch Early Next Year

Neil Young’s highly anticipated digital music service PONO will finally be available in early 2014. According to Young, PONO will improve the quality and compression of MP3s. The legendary singer-songwriter posted a statement on the service’s Facebook page on Tuesday that reads:

To everyone who loves music

I’m very happy to bring you some good news. All of us at Team PONO have been focused on getting everything right for our early 2014 launch of Pono.

The simplest way to describe what we’ve accomplished is that we’ve liberated the music of the artist from the digital file and restored it to its original artistic quality – as it was in the studio. So it has
primal power.

Hearing PONO for the first time is like that first blast of daylight when you leave a movie theater on a sun-filled day. It takes you a second to adjust. Then you enter a bright reality, of wonderfully
rendered detail.

This music moves you. So you can feel. That’s why so many musicians are behind PonoMusic – this is important work that honors their art. This is the way they wanted you to hear their music.

PONO starts at the source: artist-approved studio masters we’ve been given special access to. Then we work with our brilliant partners at Meridian to unlock the richness of the artist’s music to you. There is nothing like hearing this music – and we are working hard to make that experience available to all music lovers, soon.

Our mission is also to make PONO just as accessible as any music you buy and listen to today. So we’ll be launching both the PONO portable player – an updated version of the one I showed on David Letterman’s program – and an online library, with all your favorite music available in PonoMusic quality. Everything you need to feel music anew.

Stay tuned for more updates. And be sure to follow us on Facebook and Twitterand NSA for the latest information. We hope you’ll try PONO when it comes your way, and that it brings you the soul of music.

Yours, for PonoMusic
Neil Young

Thanks to Randy G. and BNB team and

Random Quote

The appeal of Neil Young has always been mysterious.
by Hua Hsu, Slate.

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